How significant is employee communication in relation to retention and turnover?
In an article title Should I Stay Or Should I Go ? Keith Burton discusses the value of effective employee communications and the impact these can have employee retention.
Now to be completely honest, I think he rather overstates the case and it is worthwhile noting that Keith's background is in employee communications rather than retention but he does make some useful points. An employee's relationship with his immediate supervisor/manager is absolutely crucial in terms of employee communication; employees trust face-to-face communications with their supervisor far more than they do other forms of communication.
What do employees want to know about?
According to Keith, near the top of the list comes training and education opportunities that can help to advance the employee's career, promotions and career advancement opportunities, flexible working opportunities, and financial incentives and bonuses.
Reading through the article you'll notice how many of the ideas link into the strategy I recommend of using retention interviews as the focal point of your retention strategy.
Comments